Regent
Date
2025
Location
Lake Tahoe, CA
Services
Art Direction
Web Design
Film Direction
The Brief
Overview
Regent has welcomed guests to Lake Tahoe since 1928, and its digital presence needed to feel like an arrival, not a booking form. We directed a cinematic site that carries the property’s old-world elegance onto the screen.
The Challenge
The existing site functioned like a generic booking engine — a search bar, a grid of room photos, and little else. None of it hinted at the history or sense of occasion that defines a stay at the property.
Solution
We opened the site with a directed film of the property at golden hour, set restrained serif type over it, and paced the page like an editorial spread, letting the story unfold before ever asking guests to book.
Cinematic Arrival
A slow, directed opening sequence sets the tone before a single word of copy appears, borrowing pacing from film rather than typical hotel marketing pages.
Editorial Pacing
Each section unfolds like a magazine spread — image, then a short line of copy — so guests read the property’s history at a pace that matches an actual stay.
Results
The Challenge
The existing site functioned like a generic booking engine — a search bar, a grid of room photos, and little else. None of it hinted at the history or sense of occasion that defines a stay at the property.
Solution
We opened the site with a directed film of the property at golden hour, set restrained serif type over it, and paced the page like an editorial spread, letting the story unfold before ever asking guests to book.
