Sasha
Date
2024
Location
Charleston, SC
Services
Print Design
Editorial Layout
Art Direction
The Brief
Overview
Sasha’s interiors are warm and tactile in person, and her old portfolio — a generic PDF — undersold that completely. We built a printed lookbook and a lightweight companion site that finally do the work justice.
The Challenge
Prospective clients only ever saw flat, poorly lit photos in a static PDF, with no sense of material, light, or texture — the exact qualities that make Sasha’s finished rooms so distinctive in person.
Solution
We art directed a fresh photography pass, laid it into an editorial print lookbook with generous white space, and mirrored that same pacing and typography in a short, image-led companion site.
Editorial Lookbook
Printed on uncoated stock with generous margins, the lookbook reads more like a design magazine than a sales leave-behind, letting each room breathe across its own spread.
Warm Materiality
New photography leans into natural light and texture — linen, wood grain, worn brass — so the print and digital pieces both carry the warmth that defines Sasha’s actual finished spaces.
Results
The Challenge
Prospective clients only ever saw flat, poorly lit photos in a static PDF, with no sense of material, light, or texture — the exact qualities that make Sasha’s finished rooms so distinctive in person.
Solution
We art directed a fresh photography pass, laid it into an editorial print lookbook with generous white space, and mirrored that same pacing and typography in a short, image-led companion site.
