Hydra
Date
2026
Location
Portland, OR
Services
Web Design
Development
Brand Strategy
The Brief
Overview
Hydra came to us to turn their climate-tech story into something as urgent as their mission. We rebuilt the site around landscape photography, plain-spoken language, and a single clear path for visitors ready to start a clean-energy project.
The Challenge
The legacy site read as corporate and dated, burying the mission behind stock imagery and dense copy. Visitors rarely made it past the fold, and the handful who did had no obvious way to reach out and start a conversation with the team.
Solution
We stripped the layout down to a single scrolling narrative, paired wide turbine and field photography with short, direct statements, and closed every section with the same confident call to action: start a project.
Renewable Focus
Every visual choice traces back to the landscape — wind, fields, open sky — so the brand reads as part of the environment it protects, not a company talking about it from a distance.
Built to Convert
Scroll-triggered reveals keep momentum building toward the close, so by the time visitors reach the footer, starting a project feels like the obvious next step rather than a hard sell.
Results
The Challenge
The legacy site read as corporate and dated, burying the mission behind stock imagery and dense copy. Visitors rarely made it past the fold, and the handful who did had no obvious way to reach out and start a conversation with the team.
Solution
We stripped the layout down to a single scrolling narrative, paired wide turbine and field photography with short, direct statements, and closed every section with the same confident call to action: start a project.
